Clyk
Problem
With rising costs, 79% of beauty buyers are rethinking what they spend, and almost half now prefer multitasking products. Traditional beauty tools feel bulky and outdated, leaving festival goers, travellers, and busy commuters wanting something compact and practical.
Solution
CLYK was created as a multipurpose beauty tool that replaces a whole bag of products with one sleek, versatile item. To build buzz, we paired bold, scroll stopping visuals with an influencer-led launch campaign, meeting audiences where beauty trends are discovered.
Results
The concept positioned CLYK as a disruptor in the $500B beauty industry. Early projections showed strong traction: 65% more interest from festival-goers, a 40% cut in clutter for users, and up to 50% higher engagement compared to single-use tools. With its playful tone and smart design, CLYK makes beauty simpler, lighter, and more fun.
Deliverables
• Brand Identity
• Packaging Design
• Copywriting
• Editorial Design
• OOH
• Art Direction
• Brand Activation
• Photo Retouching
Limited edition PR gift boxes will make influencers feel part of an exclusive launch, encouraging them to share their unboxing experience and introduce CLYK with fans.
Sponsored by Coachella festival, CLYK will host a 3-Minute Glam Room in the tent for quick, on-the-go makeovers, showcasing the pen’s speed and fun. The experiental setup drives shareable moments and boosts brand visibility.
By transforming the daily commute into an interactive brand moment, the takeover proved CLYK’s value: beauty that’s always within reach. The pink playground aesthetic turned the train into an immersive environment, while QR codes encouraged riders to engage directly with the brand, scanning for early access, sharing selfies, and discovering how quick glam could fit seamlessly into their on-the-go routines
