OOOOmami
Problem:
You lose up to 40% of your taste buds in the sky.
Solution:
Umami (Tomatos) tastes better at 30,000ft, so the drink does too.
Deliverables
• New Product innovation
• Packaging Design
• Strategy
• Creative Development
• Advertising
• Motion Design
Type
Personal Project
Research & Rationale
Umami, especially tomato-based flavour, holds intensity better than sweet or salty tastes, making it ideal for air travel. Every visual decision responds to how flavour behaves in flight, not how drinks are branded on the ground.
Packaging Design Evolution
The packaging was refined into a premium, minimal system. Stripping back detail so the structured layout makes the can feel like a flight ticket and communicates its purpose instantly.
Design & Deliverables
A premium system built to scale across inflight touchpoints.
OOOOMAMI × Fever-Tree
An inflight cocktail concept exploring OOOOMAMI as a premium bar experience for modern travel.