WAS Games
Problem:
The internal Summer Games event needed a cohesive identity that captured team spirit and summer energy, while aligning with We Are Social’s bold, friendly brand personality.
Solution:
I designed a playful mascot logo that encapsulates the spirit of the event i.e fun, energetic, and inclusive. It brought a nostalgic charm while tying together the event’s look and feel across different touchpoints.
My involvement
Full project ownership from concept to final execution, with design direction from Jenni Smit.
Deliverables
• Illustration
• Photography
• Brand Identity
• Logo Design
• Photo retouching
Roles
Design Director: Jenni Smit
Type
Client Work
