CLYK
Problem
Makeup routines are overloaded with bulky products and take too much time.
Solution
CLYK is a 4 in 1 pen that replaces your makeup bag: eyes, lips, brows, and highlight in one smart tool.
Deliverables
• Brand Identity
• Packaging Design
• Editorial Design
• OOH
• Art Direction
• Brand Activation
• UX/UI
Research & Rationale
The thinking that gave CLYK its reason to exist.
Design & Deliverables
The brand system mirrors the simplicity of the pen.
Building the Brand World
Designed to stretch across culture, content, and context, without losing its voice.
Coachella will feature a 3 min CLYK Booth, a sleek, branded space for fast makeup touch-ups with the pen
