CLYK: 4 in 1 Makeup pen
Problem
Modern beauty routines are cluttered, expensive, and time-consuming, especially for Gen Z who want fast, flexible glam on-the-go.
Solution
CLYK is a 4-in-1 pen designed to simplify beauty for a generation that multitasks. Lips, eyes, brows, and highlight, all in one tool.
Deliverables
• Brand Identity
• Packaging Design
• OOH
• Art Direction
• New Product innovation
• UX/UI
Type
Personal Project
Roles
3D Models: Jerel LeBlanc
Research & Rationale
CLYK responds to rising beauty costs and fast-paced routines. Festival culture shaped the direction, where makeup needs to be reapplied quickly, anywhere.
Design & Deliverables
Designed for high-frequency use cases: touch-ups, travel, nights out, and everyday carry.
