CLYK: 4 in 1 Makeup pen
Problem
Modern beauty routines are cluttered, expensive, and time-consuming, especially for Gen Z who want fast, flexible glam on-the-go.
Solution
CLYK is a 4-in-1 pen designed to simplify beauty for a generation that multitasks. Lips, eyes, brows, and highlight, all in one tool.
My involvement
Full ownership from concept to final execution. 3D models in two visuals rendered by Jerel DeBlanc.
Deliverables
• Brand Identity
• Packaging Design
• OOH
• Art Direction
• New Product innovation
• UX/UI
Type
Personal Project
Research & Rationale
CLYK responds to rising beauty costs and fast-paced routines. Festival culture shaped the direction, where makeup needs to be reapplied quickly, anywhere.
Design & Deliverables
Designed for high-frequency use cases: touch-ups, travel, nights out, and everyday carry.
