Starbucks: AI Mood
Problem:
Starbucks ordering can feel overwhelming when you don’t know what you want. People rush, overthink, then default to the same drink.
Solution:
Barist-AI is a one-tap mood check-in that recommends a drink in seconds, then lets you pre-order instantly.
Deliverables
Type
Client Work
Research & Rationale
Originally explored at agency We Are Social, then developed independently. Built around Starbucks’ personalisation, the concept matches your mood to a drink recommendation in seconds. I created the UX and visual system to show how it scales across a full campaign.
AI-Generated Material System
An iridescent liquid finish visualises how AI adapts recommendations in real time.
Design & Deliverables
Mobile-First Experience
Barist-AI turns a quick mood check-in into a personalised drink recommendation, ready to order in one tap.
