Rubicon
Insight
Idea:
Rubicon allows you to feel as though you're on a tropical vacation without actually traveling. Tropical destinations are conveyed through the fruit origin of each Rubicon flavour.
Proposition:
Go on holiday for just 50p
Deliverables
• Brand Refresh
• Packaging Design
• Copywriting
• Social Media
• OOH
• Creative Development
• Advertising
Every Rubicon order is your ticket to adventure! Grab your Rubicon Passport and collect stamps for each delicious "destination" (flavour) you explore. Fill your passport with tasty travels, and you'll unlock the ultimate prize – entry to the epic Park Life festival.
Rubicon will set a tropical PR experience in the most mundane settings.
Boarding passes are available at the bus stop. With this, you will have access to a free Vice x Rubicon event.