Gymshark: D&AD New Blood Winner

Gymshark: D&AD New Blood Winner

Insight

Brief:

Unite young people to choose conditioning as their unconditional community.

Insight:

Two thirds of CEOs are awake by 6.00am 70% of leaders go to the gym in the morning.

Proposition:

Connecting the little fish to the big fish.

Deliverables

• Art Direction

• Video Editing

• Brand Design

• Logo Development

• Advertising

• Creative Development

A fifth of 18-24 year olds have a business idea, but lack the skills or confidence to make it happen

I saw an opportunity to blend the brand's ethos of personal growth with a need in the entrepreneurial world. Alongside Pascaline Smith and PJ Forooshani, we want to create a platform that would inspire and connect young visionaries with the resources they need to succeed. By combining upskilling opportunities, networking events, and funding support, Gymshark Rise aims to bridge the gap between having an idea and building a thriving community around it.

Brand Keywords

I wanted to capture that unique mix of confidence and humility that defines true leaders. We're about showing up at 6 AM, putting in the work, and inspiring through action. We're building a community where every little fish can learn from the big fish, but where everyone remembers – we're all in this pool together, growing stronger with each lap.
I wanted to capture that unique mix of confidence and humility that defines true leaders. We're about showing up at 6 AM, putting in the work, and inspiring through action. We're building a community where every little fish can learn from the big fish, but where everyone remembers
we're all in this pool together, growing stronger with each lap.

Story Board

Brand Persona

I drew inspiration from a younger Tommy Shelby of Peaky Blinders. His journey from humble beginnings to success embodies our vision. Tommy's unwavering discipline and ability to lead resonate with our mission to empower young entrepreneurs as we've adopted his relentless drive and loyalty to his community. This Tommy Shelby-inspired persona embodies the spirit of Gymshark: Rise.

The Process

Final outcome

Senso

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