Starbucks

Insight

Problem:

Starbucks may seem stagnant and lacking innovation to some customers, and the overwhelming drink menu often leaves many unsure of what to order.

Solution:

Using AI technology will align with Starbucks' commitment to customisation and outstanding customer experience in a futuristic way.

Personalisation:

I took the opportunity to incorporate Starbucks' use of AI, which analyses customers' moods to suggest customised drinks. This system helps baristas craft unique blends that aligns perfectly with Gen Z's love for an aesthetically curated lifestyle.

Deliverables

• Strategy

• Visual Identity

• UI & UX Design

• Social Media

• Strategy

• Visual Identity

• UI & UX Design

• Social Media

• OOH Design

• Store Concept

• Creative Development

• Copywriting

Did you know that 66% of Gen Z sees AI as a tool to make their lives easier?

Why not bring this level of customisation to everyone's favourite coffee chain? Research told me that Starbucks has always been about personalisation, so implementing AI seemed like the perfect way to take a customer experience to the next level.

Key Themes

  1. Merging AI magic with our baristas' warmth for a personalized touch that cares for your unique preferences.


  2. Blending our heritage of human connection with innovative tech to elevate your Starbucks experience.


  3. Embracing your emotions and self-expression to create a coffee experience that truly reflects you.
  1. Merging AI magic with our baristas' warmth for a personalized touch that cares for your unique preferences.

  2. Blending our heritage of human connection with innovative tech to elevate your Starbucks experience.

  3. Embracing your emotions and self-expression to create a coffee experience that truly reflects you.

Moodboard

When diving into this project, I found myself captivated by Metaverse Beauty Week by Cult London and the sleek designs of @mun15h on Instagram. Their iridescent, tech-infused aesthetics felt like the perfect visual language for cutting-edge AI. I curated these inspirations into a Pinterest board that became my go-to visual compass throughout the design process.

UI: The new AI feature allows customers to input their feelings both on the app and website.

Store Concept: Visit the Starbucks Oxford Circus pop-up store for a futuristic coffee
experience powered by cutting-edge AI technology. Drinks will be served by Barist-ai robots.

Store Concept: Visit the Starbucks Oxford Circus pop-up store for a futuristic coffee experience powered by cutting-edge AI technology. Drinks will be served by Barist-ai robots.

Tiktok: We'll join forces with Gen Z content creators and influencers to create a buzz.

OOOmami

WAS Games