Problem:

The internal Summer Games event needed a cohesive identity that captured team spirit and summer energy, while aligning with We Are Social’s bold, friendly brand personality.

Solution:

I designed a playful mascot logo that encapsulates the spirit of the event i.e fun, energetic, and inclusive. It brought a nostalgic charm while tying together the event’s look and feel across different touchpoints.

Why it Works:

The mascot added personality, boosted engagement, and visually embodied We Are Social’s vibrant culture. It created an ownable, memorable identity: perfectly suited for a sunny, team-first event.