Senso
Insight
Problem:
Sensory toys are often targeted at neurodivergent children, leaving a gap in the market for adults who are also neurodivergent. As a result, those adults also feel embarrassed to go out and buy it.
Opportunity:
Neurodivergent friendly subscription service that includes sensory toys every month based off the customer’s sensorial preferences
Benefits:
Sensory toys provide an avenue for self-expression, sensory regulation, & comfort in a world often overwhelming to them.
Deliverables
• Art Direction
• Naming
• Brand Identity
• Brand Strategy
• UX / UI
• Digital Development
• Creative Development
Reimagining Sensory Tools: A Personal Journey to Adult-Centered Design
Tone of Voice
With Senso's I wanted to offer a comforting voice that really gets their needs, while its sleek design reimagines stim toys for the modern world . Senso wants to nurture and celebrate the complex sensory lives of neurodivergent individuals in a sometimes overwhelming world.
Textures Moodboard
As I explored these textures and colors, I found that these squishy textures are a lifeboat in overwhelming situations. Whether it's the calming effect of a stress ball or the mesmerizing flow of slime, these toys offer a discreet way for adults to self-regulate and find comfort in a world that can sometimes feel like sensory overload.
I recognised that neurodivergence isn't one-size-fits-all – it's as unique to each individual – which is why I've poured my heart into crafting sensory tools that honour each person's story.
